E-Cigarette Brand Marketing “Forbidden Zone”, All You Should Know

by | Dec 18, 2023

New York State in the United States is about to implement new marketing rules starting in 2024, bringing e-cigarettes and atomized products into categories similar to traditional tobacco products.

According to Spectrumlocalnews, the new regulations stipulate that manufacturers and distributors are not allowed to print brand names, logos or other identification on any product other than the actual vape product. ,

Gifts related to the purchase of vape are prohibited,

Brands are prohibited from sponsoring team events such as sports games and concerts.

The New York State Convenience Store Association said it supports the new law but raised questions about its impact. Kent Sopris, president of the association, noted that some of the products about to be promoted are already considered illegal goods at the state and federal levels, and he called for the closure of stores selling these products, believing that this is the real way to solve the problem.

Additionally, the new law would eliminate contractual provisions for research on the health consequences of e-cigarettes. According to the British Daily Mail, as of December 2023,

36 countries have banned the sale of vapes;

89 countries have imposed restrictions on its sales.

E Cigarette Brand Marketing Forbidden Zone All You Should Know

In the United States, five states have banned the sale of flavored e-cigarettes, although a nationwide ban has not yet been implemented. The World Health Organization has called for a ban on all flavored e-cigarettes and urged countries to take more urgent action to limit their use. The organization points out that e-cigarettes produce substances that are harmful to the lungs and increase the risk of heart and lung problems.

WHO Director-General Tedros Adhanom Ghebreyesus said, “Children are attracted early and fall into the trap of using e-cigarettes and may become addicted to nicotine.” The organization urges countries to take strict measures to prevent people from becoming addicted, especially children and young people. Around the world, some countries have banned the sale of all vapes, while others have lifted restrictions on their sale. In the United States, policymakers are under pressure to do more to regulate the sale of e-cigarettes and their accessibility to children.

Current statistics show that while the proportion of e-cigarette use among middle school and high school students has declined, nearly 8% of students have used flavored vapes in the past year. Experts say further steps are needed to prevent teenagers from becoming exposed to and becoming addicted to nicotine.


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