Recently, the UK Vape Industry Association (UKVIA) launched an initiative called “Stay Alert About Vape”, calling on the public to report violations such as the sale of Vape to minors.
The initiative is supported by Trading Standards and the retail industry. UKVIA has established an online reporting platform where members of the public can report the name and location of a breaching store and a detailed description of the breach. UKVIA is also providing a range of downloadable materials for retailers to display in-store, encouraging the public to play a key role in tackling illegal retailers and wholesalers.
UKVIA said that research showed that local law enforcement teams needed more resources to help solve the problem of youth access to vaping and the sale of illegal products, so the initiative mobilized legal retailers to participate.
Kate Pike, head of UK Trading Standards, said: “Trading Standards fully supports this campaign and hopes it will effectively encourage people to report violations such as retailers selling vapes to minors. We welcome anyone who can help us target offenders Intelligence to conduct law enforcement operations.”
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